What is in a name? Passion for what we do. Below is the collection of thoughts behind the logo, imagery and color palettes of Newt’s Logo.

The logo and subsequent imagery is intended to be simple, sleek and easy to spot. The concept of the logo was derived partially from the meaning of the word "Newt" which is short for "Newton". Sir Isaac Newton is one of the most recognizable names in the scientific community and is known for innovation and discovery. His theories in several scientific areas are the corner-stone of modern science.

One of his most famous and innovative discovery is the Theory of Motion. The Theory of Motion was invented by Newton to explain the falling apple, hence, the likeness of an apple. We aim for global collaboration, have a global presence and that is why the apple is then combined with a stylized globe represented by the curved longitudinal and latitudinal lines. The apple signifies the core of our thought process and our approach to find solutions by combining innovation & discovery.

Blue and gold color palettes are used in the logo design, accentuated by gray and green colors. The blue has a slight touch of red to it making it more of a deeper ultramarine or darker sky blue. Often referred to as a Royal blue, this color is meant to give a sense of cool sleekness with a hint of regal presence. The gold color further emphasizes the regal presence of the brand which notes strength and diversity.

Blue color also signifies blue tones of the Earth which add to the sense of the globe shape in the logo. Use of the green color is intended to be a spot color or accent only. The green further references and emphasizes the sense of global and ecological awareness. This signifies that Newt Global is also a conscientious and environment-friendly company in addition to being a forerunner in technology and consulting.

The imagery used in various communication shows strips of cut paper people shown as band of business people linked together by the briefcases in their hands at their sides. The idea behind this imagery has many meaning on several levels. The idea of cutting out paper people shows that we can take something plain and ordinary such as a sheet of paper and turn it into something creative by using our intelligence and imagination. The shape of the people illustrates a chain of business men working together toward a common goal. The idea behind this is to emphasize a sense of team-work, collaboration and strength.